MURAI CONSULTING


We are experts in helping businesses identify and grow in their next location to call home — creating international expansion strategies through data + cultural insights.


Experience in 124 countries and counting

Philosophy

Murai Consulting helps brands and businesses expand into new markets with an approach centered on data, cultural adaptations and years of tested experience. We’re equal parts culture experts & business strategists, who know how to build and scale scrappy, not crappy, products to new markets across the globe.

At Murai Consultancy, we help clients determine:

  1. Where to expand their business

  2. Why they should invest there

  3. How to achieve their goals

We understand that entering a new market is like establishing a new home. Beyond the traditional data analysis, we identify strategies and tactics that are key to making your business succeed in a new culture. If you’re looking to expand your business to Amsterdam, you shouldn’t be reliant on credit card purchases because only 2% of the population uses them. If you want to expand to Saudi Arabia, you’ve got to ensure the Arabic translations are in the proper dialect, and not offensively in another. While these may seem like small examples, we know how big of a revenue impact missing these can be from our own real-world experience. These plus hundreds of other insights go into our recommendations. We know the numbers and market opportunities alone don’t tell the full story. If you want to succeed in a new international market you’ve got to also be ready to adapt to the culture’s needs to see success and we’re the best at finding that fit.

Founder, Principal Consultant

Amber Clifford

Experience With

  • "You've got to be invested in the culture and the people of where you want your business to go to succeed." - Erasmus University, Rotterdam, Netherlands speaking engagement

  • Uber Eats Launch in Riyadh, Saudi Arabia

  • Disney+ First-Wave European Launch Press

  • Uber Eats Launch in Madrid, Spain

  • Markets with Experience Across Europe, Middle East, Africa

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